Your SEO Manager

Technic3000 SEO Strategy

In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your website. (SEM is a strategy we use to convert the traffic to paying customers.)

Knowing the best practices to optimise your website and content is important if you are planning to compete for traffic. People that know the ins and outs of search engine optimisation are highly sought after because of the high ROI they bring.

Step 1: Business Analysis and Best Practices Audit

• Website Audit. Your website needs a health check to discover and fix site performance & speed, crawlability issues, HTTPS status, poor internal linking structures, mobile responsiveness and duplicate or missing metatags.


• Keyword Analysis. Initial keyword nomination should include development of a prioritised list of targeted search terms related to your customer base and market segment.


• Competitor Research. Examination of competitor’s keywords and rank­ings to determine an effective strategy to bring their leads to you.


• Goals and Objectives. Clearly define your objectives to accurately measure your ROI from any strategies or campaigns implemented.

Step 2: Creating Compelling Content and Building Domain Authority

• Articles and Blogs. Research article topics for the keywords you want to rank for and ensure the content is authoritative, is written by or endorsed by experts & is fact checked; is not easily dated and provides value for years; contains something unique that makes it stand out; is usable and provides information that can be acted upon; isn’t clickbait (content with purpose to promote links to be clicked).


• Backlinks and Domain Authority. Begin a backlink building strategy using other bloggers, competitors’ backlinks, SEMrush prospects tool and business listing websites. Ensure backlinks are topically related, low-toxic, new, have a DoFollow rule and have target keywords in the anchor text.


• Campaigns and Call To Action. Create an offer relevant to the content or create a free download using an article that: is an interesting undiscovered fact; Solves an unsolved problem; Shocks or excites the reader. Or; Create the ultimate guide to fix, improve or succeed in something; Invent a technique to do something and give it a new name; Compile a “study” using % and numbers.

Step 3: Position Tracking and Continuous Improvement Reporting

• Deployment, Test and Measure. Upload or use outreach to deploy your article with keyword title, images and metatag descriptions and update your sitemap for Google indexing. Analyse search engine rankings and web traffic to determine the effectiveness of the strategies implemented, including assessment of individual keyword performance. 


• Maintenance and Continuous Improvement. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you might need.

Our winning formula...

12 month Digital Marketing Plans tailored to your business:

Full website and technical SEO management includes;

• Monthly website audit and health check with in-house fixes and ongoing website maintenance


• Management and set up of Google Analytics, Google Search Console and Local Business Packs


• Researching, tracking and ranking up to 50 keywords or key phrases


• Competitor analysis and social media tracking


• Creation, management and deployment of fresh, new, researched content with a minimum of 2 items per month consisting of:
  • New articles or blogs with keywords, metatags and images; or
  • Update & optimisation of existing website pages with content, keywords, alt tags and metadata; or
  • Creation & upload of new landing pages for website with content, keywords, metadata and images


• Additional short content written for business listings, classifieds and social bookmarks


• A minimum of 350 quality backlinks over a 12 month period plus monitoring and disavowing toxic backlinks


• Comprehensive monthly reporting and regular communication